John Leonard is a former national park ranger freelance writer and consultant. He is best known for his involvement in the Pepsi “Where’s My Jet?” campaign in 1996. Leonard attempted to win a Harrier fighter jet by collecting Pepsi Points, but the company refused to give him the prize. Leonard sued Pepsi, but the company won the case.
In this article, we will take a closer look at John Leonard’s life, career, and personal life. We will also examine the famous Pepsi campaign and its aftermath, as well as Leonard’s current activities and net worth.
John Leonard was born in 1974 in Seattle, Washington. Although not much is known about his early life and education, it is known that his parents, Linda and John, ran a small business when he was young.
According to his mother, John was always a go-getter and worked at various jobs from a young age. In the Netflix documentary, she mentioned that he worked as a glass cutter, paper boy, magazine seller, climbing guide, and window washer.
After attending community college, John pursued a business degree. From an early age, he enjoyed his independence and loved spending time in the mountains.
Date of Birth
49 (As of 2023)
Son and Daughter
Information not available
Net Worth (2023)
Approximately $1 million
Former Chief Mountaineering Ranger
Sued PepsiCo for a fighter jet
John Leonard’s Net Worth & Career
John Leonard is a former national park ranger freelance writer and consultant. His net worth is estimated to be around $1 million.
Leonard grew up in a middle-class family in West Washington and realized early on that money was freedom to him. He worked at various jobs from a young age, including as a newspaper boy, bike shop employee, food deliverer, window washer, glass cutter, and magazine seller.
He gradually evolved into a climbing guide, which is how he first met entrepreneur-investor Todd Hoffman in 1992. Hoffman ended up financing Leonard’s Pepsi jet idea in 1996. The then 21-year-old community college business student had truly believed Pepsi’s deal of a jet in exchange for 7 million Pepsi points was legitimate, leading to the whole ordeal in the first place.
It was during the ensuing years that Leonard found himself in the spotlight, giving print, radio, or television interviews almost daily to ensure there was a public opinion in connection to the matter. However, he did make it clear he didn’t want name or fame for himself in any way, shape, or form — he merely desired the Harrier fighter jet, as it’d ostensibly been promised in the television ad.
After losing the legal case in 1999 and his appeal in 2000, Leonard decided to move on by focusing purely on his innate passions of climbing mountains as well as travel. He began working as a backcountry ranger for Mount Rainier National Park in 1999 before going on to serve as a mountaineering ranger at Denali National Park in Alaska three years later.
As of writing, though, it seems like the former chief ranger holds a promoted position at the DC Bureau of the National Park Service.
Leonard is married to Dottie, and they have two children. She is a private person and has not made any public statements about her husband’s involvement in the Pepsi campaign.
John Leonard Pepsi Today
Leonard is best known for his involvement in the Pepsi “Where’s My Jet?” campaign in 1996. He attempted to win a Harrier fighter jet by collecting Pepsi Points, but the company refused to give him the prize. Leonard sued Pepsi, but the company won the case. Leonard is now 48 years old and living in Talkeetna, Alaska.
John Leonard Pepsi Jet
Leonard’s attempt to win a Harrier fighter jet from Pepsi is now the stuff of legend. The story has been the subject of numerous documentaries and news articles over the years. Leonard did not receive the jet, but he did receive a settlement offer from Pepsi for almost $1 million. He refused the offer and sued the company, but the case was ultimately dismissed.
John Leonard Pepsi Age
John Leonard was born in the late 1970s, which makes him 48 years old as of 2023.
John Leonard Pepsi Lawyer
It is unclear whether John Leonard had a lawyer during his legal battle with Pepsi. However, he did have the support of his close friend Todd Hoffman.
John Leonard Pepsi Now
Leonard is now living in Talkeetna, Alaska, and working as a freelance writer and consultant.
John Leonard Pepsi Case
Leonard’s legal battle with Pepsi over the Harrier fighter jet has become the stuff of legend. The case was ultimately dismissed, and Leonard did not receive the jet.