BLACKPINK, a K-pop girl group produced by YG Entertainment, has been chosen the Entertainer of the Year for 2022 by TIME magazine.
Jennie, Jisoo, Lisa, and Rosé make up the K-pop band BLACKPINK, which has become one of the most well-known nowadays.
In a TIME article highlighting the Entertainer of the Year title, Jennie said, “we put in a lot of work so we could look like superwomen. We’re very normal girls, at the end of the day.”
BLACKPINK’s achievements this year were listed in the TIME story, including the release of their new album, “Born Pink,” which set a record for being the best-selling album by a Korean girl group with over 2 million album sales. Blackpink, the greatest musical artist on YouTube with over 83 million subscribers, continues to rule there.
BLACKPINK “managed to become the biggest girl group in the world precisely by allowing its members to be solo stars in their own right,. The group may be larger than the sum of its parts, but each part is larger than the combined efforts of the majority of other pop ensembles.” according to TIME.
They bring YG Entertainment with revenue, but according to Jennie, “If we consider this in the business way, we wouldn’t be able to do this. We do it out of our heart.”
“Blackpink has a specific brand of catchy, glittery, and bombastic hip-hop-tinged pop with high-impact aesthetics, often showing up in sparkly designer clothes; in their biggest hits, Jennie and Lisa rap while Rosé and Jisoo sing, each of them emanating a strong dose of cool-girl attitude,” according to the TIME article.
“I think that really sets them apart. They’re all four stars in their own way,” said Interscope CEO and chairman John Janick.
Minsuk Yang, chairman and CEO of YG Entertainment said, “Blackpink will continue to play its role as a trendsetting icon, not only in music, but also in beauty, fashion, and other industries.”
Since their debut, BLACKPINK members have now adjusted to their demanding schedules.
“Now we know how to take care of ourselves a little better. We try to be prepared in terms of our health and our mental health,” said Jennie.
She Continue , “My No. 1 rule is not to look ahead, and enjoy every day, because it gets too overwhelming once we start planning a year ahead, two years ahead.”