Taylor Swift announced Friday morning that she has added 17 additional dates to her ‘Eras Tour’ of U.S. stadiums, bringing the total number of gigs to 52.
That amended number makes it her biggest tour to date, and one that could easily break her own record for a gross in North America.
Swift’s camp said the vast expansion of the tour was “due to unprecedented demand.” Friday’s 17 additions represent a full third of what is now 52 dates in the U.S.
That well eclipses the 38 dates that Swift did in the U.S. on her “Reputation” tour in 2018, which had a record gross of $266.1 million on ticket sales of more than 2 million attendees.
With this far bigger number of 52 shows, Swift is almost certain to break that “Reputation”-era record in 2023, even if she were to play at well under capacity, which probably isn’t likely.
Swift made Friday morning’s announcement relatively quietly, by putting the amended graphic up on her Instagram Stories, although obviously it won’t stay quiet for long.
The opening night of the tour has now shifted, with the addition of a second date in Glendale, Arizona on March 17, 2023, just before the previously announced March 18 opener.
The exception is her climactic stand in L.A. Aug. 3-9, where she takes a two-day break after the initial three nights before coming back for the final two shows at SoFi.
Cities getting a third night include Arlington, Tampa, Houston, Atlanta, Nashville, Philadelphia, Foxborough, East Rutherford and Chicago.
Venues that can claim a second night with the new rollout include the aforementioned Glendale, Arizona, plus Las Vegas, Detroit, Pittsburgh, Minneapolis, Cincinnati, Kansas City and Denver. There are no longer any cities on the routing that have just a single night.
By doing five shows at SoFi Stadium, Swift will likely have the best numbers in the U.S. in a single venue in more than a decade, and possibly all-time record.